The Sky-High Coffee Revolution: Unveiling Cathay's Altitude-Perfect Blend
Hong Kong's Coffee Evolution: A Tale of Taste and Altitude
In a city renowned for its tea culture, a remarkable transformation has taken place over the last decade. Hong Kong has witnessed the emergence of a thriving coffee scene, with specialty cafés and local roasters popping up in every corner, catering to the increasingly discerning tastes of coffee enthusiasts.
However, when it comes to inflight coffee, the experience can be inconsistent. This is precisely why Cathay Pacific has embarked on an innovative journey, collaborating with the esteemed local specialty roaster, The Coffee Academïcs, to create a coffee blend tailored for the unique conditions of high-altitude flights.
The Art of Altitude-Friendly Coffee: A Sensory Challenge
The Coffee Academïcs team embarked on a meticulous process, experimenting with various roast profiles to enhance the aroma and adjust the flavor to suit the inflight environment, where taste and smell are subtly altered.
Through an extensive series of tasting sessions, each blend was rigorously evaluated for flavor, aroma, body, acidity, and aftertaste. The final, bespoke blend, christened the Cathay Blend, was selected for its exceptional qualities.
The Magic of the Cathay Blend: A Journey of Flavors
The Cathay Blend is a masterpiece crafted from beans sourced from Vietnam and Brazil, renowned for their depth and complexity. These beans are French-roasted to perfection, resulting in a rich, aromatic cup that tantalizes the taste buds with notes of dark cocoa, roasted almond, and a subtle hint of floral honey, culminating in a lingering earthy finish.
Despite its dark roast, the Cathay Blend maintains a bold, caramelized flavor profile devoid of bitterness or acidity. This achievement is a testament to the expertise of The Coffee Academïcs.
Quality and Consistency: A Priority
To ensure the highest quality and consistency, each portion of the Cathay Blend is packed in a biodegradable filter. This innovative approach allows water to gently and evenly infuse through the grounds, ensuring consistent extraction and clarity. The result? A clean, full-bodied cup of coffee every time, regardless of altitude.
The Cathay Blend Experience: Now Available In-Flight
The Cathay Blend is now the signature coffee served in the premium economy and economy cabins of all Cathay Pacific flights. Meanwhile, Illy continues to grace the menus in business and first-class cabins.
So, the next time you fly with Cathay Pacific, be sure to indulge in the Cathay Blend and experience the perfect fusion of flavor and altitude. It's a coffee experience like no other!
And this is the part most people miss: the story behind the coffee they sip at 30,000 feet. So, the next time you're in Hong Kong, why not explore the city's vibrant coffee scene and discover the local roasters who are crafting these extraordinary blends?
But here's where it gets controversial: Should inflight coffee experiences be elevated to new heights, or is it a luxury that's unnecessary? What's your take on this? Share your thoughts in the comments below!
